The Expert Station resides on the retail sales floor for customer use. Powered by ClairVista's own videotelephony core, the videoconference renders unparalleled life-size conversation. Never before have your customers been able to so easily access experts and detailed product information on demand.
One-Touch Ease of Use
Live Expert is not a traditional videoconferencing system. There are no log-on utilities or administrative tools for customers to connect to a live expert. One touch of the screen instantly connects the customer to the subject matter expert they select.
Not a Kiosk
Kiosks have had woeful success on the retail sales floor. We believe that consumers go to a retail store for a physical experience and human interaction, not to search information on a computer monitor. Every individual has a unique way of thinking about a need and articulating it. No amount of data, drill down menus and interactive software can substitute the satisfaction and efficiency of two people talking one-on-one.
Rich Content Sharing that Does Not Hog Bandwidth
The Station uses two large displays or a single display with a split screen. One is used to conduct the life-sized videoconference, the other is dedicated entirely to sharing product, store or service information with the customes—including product specifications and videos, store inventory location, current inventory availability and any other information available in the system. Most importantly, Live Expert’s advanced application architecture provides rich, high-resolution content sharing that does not require lots of bandwidth, and therefore, does not compete for bandwidth with video. This is a distinct advantage over traditional videoconferencing systems that rely on desktop sharing, which consumes enormous amount of bandwidth, for content display.
If It Can Be Displayed, It Can Be Printed
Each Expert Station contains a printer that can be used to print any content available in the system that would be useful for customers or store associates.
Application-Based Quality of Service
In real-time, each Station adjusts its video and audio settings to account for network congestion to reduce packet-loss interference with video playback quality.
Collect Customer Feedback
The Expert Station includes a standard feature to ask customers for feedback and record the response. The system also registers and reports every aspect of customer interaction, such as the commands the customer selected on the touch screen and the length and type of customer interactions.
Instant Customer Recognition
A combination barcode and magnetic card reader provides the option of having customers identify themselves when requesting an expert. Instant customer recognition allows the system to select an expert based not only on type of expertise needed but also on the customer’s language preference or affinity profile (what type of person are they most comfortable speaking with?). The system can also make priority selection of an expert that the customer has dealt with in the past, enabling a higher level of relationship-based retailing.
Always Working: Advertising & Promotions
The Expert Station's large LCDs are ideal for showing store promotional content and advertising when customers are not conferencing with experts.