Live Video Jewelry Consultants
Ultra Stores, Inc., the nation’s fifth largest fine jewelry retailer, enables live video chat services on its website Ultradiamonds.com using Live Expert. Ultradiamonds.com customers can now have face-to-face consultations with live jewelry advisors who are able to share relevant content inside the customer’s browser.
"The challenge with e-commerce for a category like jewelry is that self-service produces very low conversion rates. Customers need and want to speak with a knowledgeable advisor before making a purchase. With Live Expert, our advisors can show each customer the products they recommend right on the screen and interact with them the way they would in our stores. We can extend our hours to 24/7 offering our customers the ability to have that personalized in-store experience from the comfort of their home."
Kris Land, Chief Marketing Officer - Ultra Stores, Inc